Click on the image to download the database for the book Manual Universitario de Investigación de Mercados

March 21, 2017

A book intended for university students, as a reference manual and consultation. It is a complete, thorough and practical, updated and dynamic text applications. The book incorporates interactive video tutorials and online tutorials that accompany the student and show him how to operate the most popular statistical programs in marketing research, such as SPSS, the DYANE, or JMP.  Also, you can access the online tutorials shows on YouTube.

March 21, 2017

A publisher indexed in the Scholarly Publishers Indicators. One of the best rated publishers in economy and marketing.